June
30

piramide.pngTodo líder busca potenciar la capacidad de su equipo. Este artículo que traduje de The Economist comenta un experimento reciente donde se prueba que al ubicar a una persona en una posicion de poder o en una posicion de sumisión, se la condiciona mucho y se afecta su capacidad conitiva. Mientras más poder se le da a la persona, más capacidad cognitiva se desarrolla. Así de simple, al darle poder a la gente se desarrolla su capacidad. Será por esto que en las compañías de tecnología (que son muy horizontales) se libera tanta energía creativa?

(more…)

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June
26

Aprovechando la ocasión, en el evento realizado por el equipo de flickr festajando su primer año en español, le hice una pequeña entrevista a Manuel Mazzanti, en donde me dio la visión “oficial” sobre lo que están haciendo en flickr en español. No se pierdan el blooper al final de la primer parte, donde se rompe todo!. por suerte no se lastimo nadie. :)

En esta segunda parte le pido que me evangelice y me de su visión de porque utilizar flickr. Aquí va la segunda parte:

No hubo tiempo esta vez para hablar sobre la situación o lo proóximos pasos de Yahoo!, estabamos en le fiesta de flickr y era hora de seguir festejando :) . Muchas gracias Manuel!

Post from: Marketing en Buscadores, SEO y SEM.

Entrevista al Director de Marketing de Yahoo! Hispanic Americas

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June
25

picture-2.pngEste artículo que salió en inglés en el último The Economist me llamó la atención por lo inesperado. Tecnología en trajes de baño! y funciona !! Los atletas de los antiguos Juegos Olímpicos competían desnudos, con el fundamento (entre otras cosas) que la vestimenta obstaculizaba el rendimiento. Sin embargo, la tecnología moderna cambió esa realidad. En algunos deportes, principalmente en natación, el atuendo adecuado puede ser una bendición. Tomemos por ejemplo el traje de baño LZR de Speedo, que se introdujo en febrero. Treinta y ocho de los 42 récords mundiales de natación que fueron quebrados desde ese entonces coinciden en que corresponden a nadadores que usaban el LZR.  (more…)

0
June
25

Recién vengo de la fiesta del 1er cumpleaños de flickr en español. Excelente encuentro por donde lo miren. Para festejar este primer año de flickr en español organizaron un concurso “Mostrá tu argentina” en donde  más de 1300 participantes enviaron a flickr más de 6000 fotografías de distintos lugares del país.

mostra tu argentina primer año de flickr en español

El evento fue muy distendido, muy buen ambiente y una impecable organización acorde a lo que la gente de Yahoo! nos tiene acostumbrados a la hora de organizar eventos. Las 2000 fotos seleccionadas estaban impresas en paneles y en pantalla gigante se podía ver un slideshow con las mejores fotos, algunas realmente muy buenas.

Los participantes en su mayoría eran de la comunidad de flickr en Argentina y como destacó Manuel Mazzanti,  Director de Marketing de Yahoo! Hispanic Americas es la primera vez que en un evento de Yahoo! participa la comunidad de usuarios.  Con flashes de camaras por todos lados, excelente comida y muy buena musica se festejo así el primer año de flickr en español.

flickr en español primer año

Acerca de flickr:

Textual desde Yahoo!: “Flickr es una de las comunidades fotográficas y de video líderes en el mundo donde la gente explora, encuentra y administra fotografías y videos de los momentos diarios de la vida con amigos, familiares y el mundo. Con 47 millones de usuarios a nivel global y más de 2 billones de fotos almacenadas, Flickr fue desarrollado por Ludicorp en febrero de 2004 y fue adquirido por Yahoo! en marzo 2005.”

Post from: Marketing en Buscadores, SEO y SEM.

La fiesta de flickr: el primer año en español.

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June
24

Hace algo más de un mes recibí algunos comentarios como: “estais loco?”, cuando decía que quizás Yahoo! terminaría uniéndose de alguna forma con Google. Si, eso finalmente eso ocurrió así que ahora seguí leyendo:
Como ya deben saber hace algunos días nos enteramos que Yahoo! se ha convertido en el mejor cliente/ monetizador/ publisher de Google Adsense, ya que luego de un “acuerdo” entre ambas compañías, Yahoo! va a servir adwords en su sponsored search. Lo interesante es que el acuerdo es por 10 años y le permite a Yahoo! salir de una situación incomoda incrementando su revenue en 800 millones USD sin tener que preocuparse por costos operativos. Por otra parte el acuerdo es extensivo a toda la red contextual y activos digitales de Yahoo!. Lo cierto es que Google ahora tiene más del 90% del mercado de paid search y ya se están analizando las consecuencias para los anunciantes en un nicho prácticamente sin competidores…

YAHOO! MÁS ALLÁ DEL SEARCH

Si bien no creo que sea la muerte de Yahoo!, si coincido con Mariano en que la compra de Right Media año atrás puede darle ahora una variante para salir, creo que quizás estén pensando en darle una vuelta a su red de activos digitales y que quizás puedan aprovechar su tecnología mobile, aunque en este campo más allá de que Yahoo! tiene excelentes oportunidades en el mercado mobile, la realdad es que los de Googleplex le llevan años (no es exagerado) de ventaja en algunos aspectos, no solo por la plataforma móvil, sino ahora por la gran distancia que tomaron en el market share.

EL ÚLTIMO QUE APAGUE LA LUZ?

Es triste ver como en todo el globo uno a uno se van bajando del barco (no se pierdan ese link) las persona más exitosas, creativas y geniales que posee esta empresa, afuera y también en Latam. Conozco mucha gente de Yahoo! y creo que es una excelente empresa para hacer cosas más allá de no tener un modelo de management agresivo a resultados como Google (la comparación es obligada), no digo “trabajar” ya que no me refiero al “great place to work”, sino al papel que deben jugar en la industria, al rol que tiene cada VP de Yahoo!.

Quizás ese puede ser justamente el problema y no sería el primer caso de una empresa exitos que pasa por un mal momento cuando pierde el timón: Altavista fue super exitoso hasta que lo fueron despedazando y desmantelando porque no entendían ni para que servía (esperemos que no tengan ese final), por otra parte Google no encontró su modelo de negocios en los primeros años,y los amigos Brin y Page juraban no meterse en el negocio de la publicidad, claro que eso fue justamente lo que hicieron ya que allí estaba el $$, pero previamente estuvieron varios años a pata hasta darle una vuelta más a lo que Bill Gross hizo cuando se rompía el coco una vez más transformando GoTo en Overture.

Yo no se si el management de Yahoo! tiene en claro el papel que les toca jugar en Internet, no se si tienen realmente un plan estratégico a 10 años o solo están intentando salvar la compañía. Cualquiera sea el caso espero lo mejor para Yahoo! y creo que también es lo mejor para todo el mercado.

Post from: Marketing en Buscadores, SEO y SEM.

Que pasa con Yahoo!? : el análisis

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June
23

google yahooLa semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.

No tengo nada contra Google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.

Al neutralizar a yahoo como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.

Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.

De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.

Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.

Al menos asi lo veo yo…

Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de Mariano sobre la estampida que esta teniendo Yahoo agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:

More...Person Yahoo Title New Title Date Left Yahoo

.Tish Whitcraft VP of Customer Care RUMORED - to be taking the top Customer Care job at MySpace January, 2007

.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software & Services, DivX January, 2007

.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007

.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007

.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007

.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007

.Bob Roback Head of Music Founder, Twain Media April, 2007

.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007

.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007

.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007

.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007

.William Bradford VP Content Operations SVP, Content Strategy for Fox Interactive May, 2007

.Lars Rabbe CIO CIO, Intuit May, 2007

.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales & Marketing, DivX May, 2007

.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007

.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007

.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007

.Phu Hoang SVP of Engineering   June, 2007

.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007

.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave., Yahoo! CEO, Grandparents.com July, 2007

.Patrick Crane VP, Yahoo! Search Marketing VP Marketing & Advertising, Linked-In July, 2007

.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007

.Pei Wen Wong Director of Marketing   July, 2007

.Lloyd Braun Head of Media Group   July, 2007

.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007

.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007

.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007

.Greg DeForest Head of Product, Yahoo Sports Co-Founder & President, GSL Technology July, 2007

.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007

.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007

.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007

.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management & Marketing, Medio August, 2007

.George Zacharias Managing Director of Yahoo India   August, 2007

.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007

.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007

.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007

.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007

.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007

.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007

.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007

.Jacki Kelley VP of Worldwide Strategy & Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007

.Greg Grant UK Director of Marketing UK Country Manager, holiday-rentals.co.uk October, 2007

.Brian Acton VP of Engineering, Panama   October, 2007

.Alex Deve Director of International Product Strategy VP & GM Hosted Products (Typepad & Vox), Six Apart October, 2007

.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007

.Jennifer Dulski GM & VP, Local Markets and Commerce CEO, Center’d November, 2007

.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007

.Andy Baio Founder of Upcoming.org   November, 2007

.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007

.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives, Google December, 2007

.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007

.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer & Partner, AlleyCorp December, 2007

.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008

.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008

.Scott Gatz R&D Manager, Brickhouse Founder & CEO, GayCities January, 2008

.Richard Frankel Senior Director of Behavioral Targeting and Marketing COO, Social Media Networks January, 2008

.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008

.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008

.Greg Coleman EVP Sales CEO, NetSeer February, 2008

.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008

.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008

.Joy Mountford VP User Experience Design   February, 2008

.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008

.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008

.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008

.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008

.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008

.Jessica Bowman Senior SEO Manager & SEO Evangelist   February, 2008

.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008

.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008

.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008

.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008

.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008

.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008

.Ojas Rege VP Mobile   March, 2008

.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008

.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008

.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008

.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008

.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008

.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008

.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008

.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008

.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008

.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008

.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008

.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008

.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008

.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008

.Ira Kurgan Chief Business Officer, Yahoo! Media Group Chief of Network Business Operations, Fox May, 2008

.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008

.Richard Kosinski VP, Political Advertising, Yahoo! SVP & Chief Digital Officer, Westwood One May, 2008

.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008

.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008

.Deep Varma Director of Solutions Engineering Team   May, 2008

.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008

.Jason Zajac CFO, Yahoo! Network Division   June, 2008

.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008

.Jeremy Zawodny Technology Evangelist Craigslist June, 2008

.Usama Fayyad Chief Data Officer and EVP of Research and Strategic Data Solutions   June, 2008

.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008

.Caterina Fake Senior Director of Technology Development   June, 2008

.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008

.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008

.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008

.Joshua Schachter Director Engineering, del.icio.us June, 2008

.Brad Garlinghouse SVP of Communications & Communities   June, 2008

.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008

.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008

.Michael Geller VP of Marketing & Business Operations for Connected Life/Mobile President, Tonic June, 2008

.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008

.Qi Lu EVP, Engineering for Search and Advertising Technology Group   July, 2008

.Stewart Butterfield General Manager, Flickr   July, 2008

.Chris Bolte Vice President of Strategic Alliances   July, 2008

0
June
23

google yahooLa semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.

No tengo nada contra google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.

Al neutralizar a yahoo como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.

Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.

De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.

Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.

Al menos asi lo veo yo…
Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de Mariano sobre la estampida que esta teniendo Yahoo agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:

Person Yahoo Title New Title Date Left Yahoo

.Tish Whitcraft VP of Customer Care RUMORED - to be taking the top Customer Care job at MySpace January, 2007

.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software & Services, DivX January, 2007

.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007

.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007

.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007

.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007

.Bob Roback Head of Music Founder, Twain Media April, 2007

.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007

.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007

.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007

.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007

.William Bradford VP Content Operations SVP, Content Strategy for Fox Interactive May, 2007

.Lars Rabbe CIO CIO, Intuit May, 2007

.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales & Marketing, DivX May, 2007

.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007

.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007

.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007

.Phu Hoang SVP of Engineering   June, 2007

.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007

.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave., Yahoo! CEO, Grandparents.com July, 2007

.Patrick Crane VP, Yahoo! Search Marketing VP Marketing & Advertising, Linked-In July, 2007

.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007

.Pei Wen Wong Director of Marketing   July, 2007

.Lloyd Braun Head of Media Group   July, 2007

.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007

.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007

.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007

.Greg DeForest Head of Product, Yahoo Sports Co-Founder & President, GSL Technology July, 2007

.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007

.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007

.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007

.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management & Marketing, Medio August, 2007

.George Zacharias Managing Director of Yahoo India   August, 2007

.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007

.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007

.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007

.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007

.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007

.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007

.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007

.Jacki Kelley VP of Worldwide Strategy & Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007

.Greg Grant UK Director of Marketing UK Country Manager, holiday-rentals.co.uk October, 2007

.Brian Acton VP of Engineering, Panama   October, 2007

.Alex Deve Director of International Product Strategy VP & GM Hosted Products (Typepad & Vox), Six Apart October, 2007

.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007

.Jennifer Dulski GM & VP, Local Markets and Commerce CEO, Center’d November, 2007

.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007

.Andy Baio Founder of Upcoming.org   November, 2007

.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007

.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives, Google December, 2007

.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007

.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer & Partner, AlleyCorp December, 2007

.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008

.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008

.Scott Gatz R&D Manager, Brickhouse Founder & CEO, GayCities January, 2008

.Richard Frankel Senior Director of Behavioral Targeting and Marketing COO, Social Media Networks January, 2008

.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008

.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008

.Greg Coleman EVP Sales CEO, NetSeer February, 2008

.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008

.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008

.Joy Mountford VP User Experience Design   February, 2008

.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008

.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008

.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008

.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008

.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008

.Jessica Bowman Senior SEO Manager & SEO Evangelist   February, 2008

.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008

.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008

.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008

.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008

.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008

.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008

.Ojas Rege VP Mobile   March, 2008

.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008

.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008

.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008

.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008

.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008

.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008

.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008

.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008

.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008

.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008

.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008

.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008

.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008

.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008

.Ira Kurgan Chief Business Officer, Yahoo! Media Group Chief of Network Business Operations, Fox May, 2008

.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008

.Richard Kosinski VP, Political Advertising, Yahoo! SVP & Chief Digital Officer, Westwood One May, 2008

.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008

.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008

.Deep Varma Director of Solutions Engineering Team   May, 2008

.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008

.Jason Zajac CFO, Yahoo! Network Division   June, 2008

.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008

.Jeremy Zawodny Technology Evangelist Craigslist June, 2008

.Usama Fayyad Chief Data Officer and EVP of Research and Strategic Data Solutions   June, 2008

.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008

.Caterina Fake Senior Director of Technology Development   June, 2008

.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008

.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008

.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008

.Joshua Schachter Director Engineering, del.icio.us   June, 2008

.Brad Garlinghouse SVP of Communications & Communities   June, 2008

.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008

.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008

.Michael Geller VP of Marketing & Business Operations for Connected Life/Mobile President, Tonic June, 2008

.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008

.Qi Lu EVP, Engineering for Search and Advertising Technology Group   July, 2008

.Stewart Butterfield General Manager, Flickr   July, 2008

.Chris Bolte Vice President of Strategic Alliances   July, 2008

0
June
23

google yahooLa semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.

No tengo nada contra google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.

Al neutralizar a yahoo como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.

Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.

De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.

Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.

Al menos asi lo veo yo…
Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de Mariano sobre la estampida que esta teniendo Yahoo agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:

Person Yahoo Title New Title Date Left Yahoo

.Tish Whitcraft VP of Customer Care RUMORED - to be taking the top Customer Care job at MySpace January, 2007

.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software & Services, DivX January, 2007

.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007

.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007

.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007

.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007

.Bob Roback Head of Music Founder, Twain Media April, 2007

.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007

.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007

.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007

.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007

.William Bradford VP Content Operations SVP, Content Strategy for Fox Interactive May, 2007

.Lars Rabbe CIO CIO, Intuit May, 2007

.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales & Marketing, DivX May, 2007

.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007

.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007

.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007

.Phu Hoang SVP of Engineering   June, 2007

.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007

.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave., Yahoo! CEO, Grandparents.com July, 2007

.Patrick Crane VP, Yahoo! Search Marketing VP Marketing & Advertising, Linked-In July, 2007

.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007

.Pei Wen Wong Director of Marketing   July, 2007

.Lloyd Braun Head of Media Group   July, 2007

.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007

.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007

.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007

.Greg DeForest Head of Product, Yahoo Sports Co-Founder & President, GSL Technology July, 2007

.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007

.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007

.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007

.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management & Marketing, Medio August, 2007

.George Zacharias Managing Director of Yahoo India   August, 2007

.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007

.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007

.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007

.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007

.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007

.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007

.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007

.Jacki Kelley VP of Worldwide Strategy & Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007

.Greg Grant UK Director of Marketing UK Country Manager, holiday-rentals.co.uk October, 2007

.Brian Acton VP of Engineering, Panama   October, 2007

.Alex Deve Director of International Product Strategy VP & GM Hosted Products (Typepad & Vox), Six Apart October, 2007

.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007

.Jennifer Dulski GM & VP, Local Markets and Commerce CEO, Center’d November, 2007

.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007

.Andy Baio Founder of Upcoming.org   November, 2007

.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007

.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives, Google December, 2007

.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007

.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer & Partner, AlleyCorp December, 2007

.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008

.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008

.Scott Gatz R&D Manager, Brickhouse Founder & CEO, GayCities January, 2008

.Richard Frankel Senior Director of Behavioral Targeting and Marketing COO, Social Media Networks January, 2008

.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008

.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008

.Greg Coleman EVP Sales CEO, NetSeer February, 2008

.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008

.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008

.Joy Mountford VP User Experience Design   February, 2008

.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008

.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008

.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008

.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008

.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008

.Jessica Bowman Senior SEO Manager & SEO Evangelist   February, 2008

.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008

.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008

.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008

.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008

.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008

.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008

.Ojas Rege VP Mobile   March, 2008

.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008

.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008

.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008

.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008

.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008

.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008

.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008

.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008

.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008

.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008

.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008

.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008

.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008

.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008

.Ira Kurgan Chief Business Officer, Yahoo! Media Group Chief of Network Business Operations, Fox May, 2008

.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008

.Richard Kosinski VP, Political Advertising, Yahoo! SVP & Chief Digital Officer, Westwood One May, 2008

.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008

.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008

.Deep Varma Director of Solutions Engineering Team   May, 2008

.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008

.Jason Zajac CFO, Yahoo! Network Division   June, 2008

.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008

.Jeremy Zawodny Technology Evangelist Craigslist June, 2008

.Usama Fayyad Chief Data Officer and EVP of Research and Strategic Data Solutions   June, 2008

.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008

.Caterina Fake Senior Director of Technology Development   June, 2008

.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008

.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008

.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008

.Joshua Schachter Director Engineering, del.icio.us   June, 2008

.Brad Garlinghouse SVP of Communications & Communities   June, 2008

.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008

.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008

.Michael Geller VP of Marketing & Business Operations for Connected Life/Mobile President, Tonic June, 2008

.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008

.Qi Lu EVP, Engineering for Search and Advertising Technology Group   July, 2008

.Stewart Butterfield General Manager, Flickr   July, 2008

.Chris Bolte Vice President of Strategic Alliances   July, 2008

0
June
23

google yahooLa semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.

No tengo nada contra google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.

Al neutralizar a yahoo como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.

Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.

De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.

Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.

Al menos asi lo veo yo…
Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de Mariano sobre la estampida que esta teniendo Yahoo agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:

Person Yahoo Title New Title Date Left Yahoo

.Tish Whitcraft VP of Customer Care RUMORED - to be taking the top Customer Care job at MySpace January, 2007

.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software & Services, DivX January, 2007

.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007

.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007

.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007

.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007

.Bob Roback Head of Music Founder, Twain Media April, 2007

.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007

.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007

.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007

.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007

.William Bradford VP Content Operations SVP, Content Strategy for Fox Interactive May, 2007

.Lars Rabbe CIO CIO, Intuit May, 2007

.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales & Marketing, DivX May, 2007

.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007

.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007

.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007

.Phu Hoang SVP of Engineering   June, 2007

.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007

.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave., Yahoo! CEO, Grandparents.com July, 2007

.Patrick Crane VP, Yahoo! Search Marketing VP Marketing & Advertising, Linked-In July, 2007

.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007

.Pei Wen Wong Director of Marketing   July, 2007

.Lloyd Braun Head of Media Group   July, 2007

.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007

.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007

.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007

.Greg DeForest Head of Product, Yahoo Sports Co-Founder & President, GSL Technology July, 2007

.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007

.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007

.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007

.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management & Marketing, Medio August, 2007

.George Zacharias Managing Director of Yahoo India   August, 2007

.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007

.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007

.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007

.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007

.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007

.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007

.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007

.Jacki Kelley VP of Worldwide Strategy & Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007

.Greg Grant UK Director of Marketing UK Country Manager, holiday-rentals.co.uk October, 2007

.Brian Acton VP of Engineering, Panama   October, 2007

.Alex Deve Director of International Product Strategy VP & GM Hosted Products (Typepad & Vox), Six Apart October, 2007

.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007

.Jennifer Dulski GM & VP, Local Markets and Commerce CEO, Center’d November, 2007

.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007

.Andy Baio Founder of Upcoming.org   November, 2007

.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007

.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives, Google December, 2007

.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007

.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer & Partner, AlleyCorp December, 2007

.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008

.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008

.Scott Gatz R&D Manager, Brickhouse Founder & CEO, GayCities January, 2008

.Richard Frankel Senior Director of Behavioral Targeting and Marketing COO, Social Media Networks January, 2008

.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008

.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008

.Greg Coleman EVP Sales CEO, NetSeer February, 2008

.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008

.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008

.Joy Mountford VP User Experience Design   February, 2008

.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008

.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008

.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008

.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008

.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008

.Jessica Bowman Senior SEO Manager & SEO Evangelist   February, 2008

.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008

.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008

.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008

.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008

.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008

.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008

.Ojas Rege VP Mobile   March, 2008

.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008

.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008

.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008

.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008

.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008

.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008

.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008

.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008

.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008

.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008

.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008

.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008

.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008

.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008

.Ira Kurgan Chief Business Officer, Yahoo! Media Group Chief of Network Business Operations, Fox May, 2008

.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008

.Richard Kosinski VP, Political Advertising, Yahoo! SVP & Chief Digital Officer, Westwood One May, 2008

.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008

.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008

.Deep Varma Director of Solutions Engineering Team   May, 2008

.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008

.Jason Zajac CFO, Yahoo! Network Division   June, 2008

.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008

.Jeremy Zawodny Technology Evangelist Craigslist June, 2008

.Usama Fayyad Chief Data Officer and EVP of Research and Strategic Data Solutions   June, 2008

.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008

.Caterina Fake Senior Director of Technology Development   June, 2008

.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008

.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008

.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008

.Joshua Schachter Director Engineering, del.icio.us   June, 2008

.Brad Garlinghouse SVP of Communications & Communities   June, 2008

.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008

.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008

.Michael Geller VP of Marketing & Business Operations for Connected Life/Mobile President, Tonic June, 2008

.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008

.Qi Lu EVP, Engineering for Search and Advertising Technology Group   July, 2008

.Stewart Butterfield General Manager, Flickr   July, 2008

.Chris Bolte Vice President of Strategic Alliances   July, 2008

0
June
23

google yahooLa semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.

No tengo nada contra google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.

Al neutralizar a yahoo como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.

Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.

De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.

Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.

Al menos asi lo veo yo…
Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de Mariano sobre la estampida que esta teniendo Yahoo agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:

Person Yahoo Title New Title Date Left Yahoo

.Tish Whitcraft VP of Customer Care RUMORED - to be taking the top Customer Care job at MySpace January, 2007

.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software & Services, DivX January, 2007

.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007

.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007

.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007

.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007

.Bob Roback Head of Music Founder, Twain Media April, 2007

.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007

.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007

.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007

.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007

.William Bradford VP Content Operations SVP, Content Strategy for Fox Interactive May, 2007

.Lars Rabbe CIO CIO, Intuit May, 2007

.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales & Marketing, DivX May, 2007

.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007

.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007

.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007

.Phu Hoang SVP of Engineering   June, 2007

.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007

.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave., Yahoo! CEO, Grandparents.com July, 2007

.Patrick Crane VP, Yahoo! Search Marketing VP Marketing & Advertising, Linked-In July, 2007

.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007

.Pei Wen Wong Director of Marketing   July, 2007

.Lloyd Braun Head of Media Group   July, 2007

.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007

.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007

.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007

.Greg DeForest Head of Product, Yahoo Sports Co-Founder & President, GSL Technology July, 2007

.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007

.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007

.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007

.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management & Marketing, Medio August, 2007

.George Zacharias Managing Director of Yahoo India   August, 2007

.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007

.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007

.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007

.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007

.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007

.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007

.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007

.Jacki Kelley VP of Worldwide Strategy & Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007

.Greg Grant UK Director of Marketing UK Country Manager, holiday-rentals.co.uk October, 2007

.Brian Acton VP of Engineering, Panama   October, 2007

.Alex Deve Director of International Product Strategy VP & GM Hosted Products (Typepad & Vox), Six Apart October, 2007

.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007

.Jennifer Dulski GM & VP, Local Markets and Commerce CEO, Center’d November, 2007

.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007

.Andy Baio Founder of Upcoming.org   November, 2007

.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007

.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives, Google December, 2007

.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007

.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer & Partner, AlleyCorp December, 2007

.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008

.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008

.Scott Gatz R&D Manager, Brickhouse Founder & CEO, GayCities January, 2008

.Richard Frankel Senior Director of Behavioral Targeting and Marketing COO, Social Media Networks January, 2008

.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008

.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008

.Greg Coleman EVP Sales CEO, NetSeer February, 2008

.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008

.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008

.Joy Mountford VP User Experience Design   February, 2008

.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008

.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008

.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008

.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008

.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008

.Jessica Bowman Senior SEO Manager & SEO Evangelist   February, 2008

.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008

.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008

.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008

.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008

.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008

.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008

.Ojas Rege VP Mobile   March, 2008

.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008

.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008

.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008

.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008

.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008

.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008

.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008

.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008

.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008

.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008

.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008

.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008

.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008

.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008

.Ira Kurgan Chief Business Officer, Yahoo! Media Group Chief of Network Business Operations, Fox May, 2008

.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008

.Richard Kosinski VP, Political Advertising, Yahoo! SVP & Chief Digital Officer, Westwood One May, 2008

.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008

.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008

.Deep Varma Director of Solutions Engineering Team   May, 2008

.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008

.Jason Zajac CFO, Yahoo! Network Division   June, 2008

.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008

.Jeremy Zawodny Technology Evangelist Craigslist June, 2008

.Usama Fayyad Chief Data Officer and EVP of Research and Strategic Data Solutions   June, 2008

.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008

.Caterina Fake Senior Director of Technology Development   June, 2008

.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008

.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008

.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008

.Joshua Schachter Director Engineering, del.icio.us   June, 2008

.Brad Garlinghouse SVP of Communications & Communities   June, 2008

.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008

.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008

.Michael Geller VP of Marketing & Business Operations for Connected Life/Mobile President, Tonic June, 2008

.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008

.Qi Lu EVP, Engineering for Search and Advertising Technology Group   July, 2008

.Stewart Butterfield General Manager, Flickr   July, 2008

.Chris Bolte Vice President of Strategic Alliances   July, 2008

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